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Google is notorious and it has all the legitimate reasons to be so. But, when the algorithm updates happen in regular and periodic intervals, it is definitely a cause of concern for businesses across the world. More importantly, those companies depending more on online promotions and digital marketing shall have to deal with consequences of every update from Google. Google Penguin 4.0 update is no different when it comes to the anxiety levels it managed to sponsor in the recent times. Taking a cue or two from what happened in the past with similar updates such as Panda, Penguin and Hummingbird; it becomes evidently clear that Google is merely forcing on making the user experience better for its millions of followers. They follow Google for information and it is the priority of Google to help its users and customers to find the information that is accurate as well as flawless. It is obvious that Google Update happens from the viewpoint of its business model with is more dependent on its millions of users rather than thousands of optimizers. If optimization is the core business of digital marketing professionals, there are chances for every optimizer to run into a hiding place the moment Google comes out with and SEO update.

 

Thinking like Google

Technically, Google doesn’t clearly reveal the timing as well as the algorithm that drives the changes that happen after every update. Talking more specifically about Google Penguin 4.0 Update, it is amply clear that Penguin is here to stay. This time around, it has a lot to do with targeting spammers. One of the core objectives of Google is to keep its data clean and provide information access to genuine users. This essentially includes eliminating the spammers and others who have been heavily depending on promoting their services by using multiple accounts. These accounts are probably not verified by Google as per its user engagement standards. Since the timing of the latest update is still ambiguous, there are speculations about the exact changes that Google is likely to bring in through Penguin 4.0. Going the official position taken by the organization which is also quoted by many digital media experts, it is still rolling out this update. So, it would definitely take some time to settle the argument and it is good for the early birds to escape from the ill-effects of this update. Timely action and wise decision making can save the existing search engine rankings. Smart digital marketers are already working on backend processes to effectively tackle the future issues and challenges.

There are immediate concerns that can be dealt with sensitivity which can help businesses to sustain their standing in the market, at least from the perspective of online promotions and ratings. It is advisable to track changes in the search position and identify the pages that are ranked well. Similarly, the pages that are losing out on top rankings and ratings can convey a lot about what Google is exactly up to. It’s good to take help from the digital media experts instead of trying to figure out the possible escape routes.